Personal Creativity: what type of person produces creative ideas?We need to understand that we can all be creative and we can all learn to become more creative.So what can we learn by looking at the background/opportunities of people who have produced some really big creative ideas? What can companies learn in order to ensure that creativity happens in the workplace? I have already discussed some of the factors in a company that allow creativity to happen here.However are there any personal characteristics that a Creation Company should look for when they employ new personnel? Well it’s not necessarily what we have been led to believe. And this also means that personality type profiles with an ‘either-or’ questioning approach can mislead.In a landmark study on this subject, Csikszentmihalyi looked at the personality characteristics of ninety-one exceptional people (each of whom had made a difference to a major domain of culture). What he found (here) was that the creative people in his study had complex personalities. ((4) (Csikszentmihalyi Creativity. Flow and the Psychology of Discovery and Invention ISBN 0-06-092820-4) So if the question was “are they introvert or extravert” the answer was both (so this has implications for “old science” personality questionnaires that assumes an either/or approach to personality). What he found was that creative people could be both energetic and restful; smart and naïve; playful and disciplined; fantasy oriented and reality grounded; extrovert and introvert; humble and proud; masculine side and feminine side; conservative and rebellious; passionate and objective and could “suffer” yet enjoy what they did.Thus for creativity to blossom in the workplace, we need to value complex personality, not expect people to fit into neat boxes. Indeed we need to allow people to “be themselves” and to honour the uniqueness in everyone.So maybe, upon reflection you have a complex personality. Your ‘personality’ is not the box that some survey or ‘expert’ put you in. Maybe also you are fortunate to work in a ‘creation company’ (ie one that is or is becoming). Then what other factors appear to be important for each individuals creativity to emerge?Coming Next: The Circumstances for Creativity
