Five Working Principles of Creation Companies

Barry Mapp — Wed, 29 Jul 2009 15:28:37 +0000

Five Working Principles of the Creation CompanyThe first three principles mentioned in Tom McGehee’s book Whoosh are:1) a leadership style free from command-and-control principles2) a corporate culture that values individual expression and collaborative work3) An understanding that success means creating the new not replicating the oldThe two additional principles of those Creation Companies that will survive for the Long-term is that they learn to:4) Inoculate themselves from the seven deadly diseases of management which are endemic “diseases” in ‘Compliance Companies’.5) Apply the principles of “New Psychology” and “New Science” to “how we do things around here”. This includes continually applying new knowledge (as it is acquired) about the brain, the human spirit, learning, and human potential etcLet’s look at these last two principles in more detailFirst, the seven deadly diseases of management? (as outlined by W Edwards Deming)

There is a Lack of constancy of purpose.
There is an Emphasis on short-term profits.
There is Evaluation by performance, merit rating, or annual review of performance.
There is Mobility of management (resulting in high staff turnover)
There is Running a company on visible figures alone.
There is Excessive medical costs (this point is related more to the American Market, but we could reframe this as the cost high costs that companies bare of early retirements and redunduncies)
There are Excessive costs of warranty and Litigation, fuelled by lawyers who work for contingency fees.

There are these Lesser Category of Obstacles also mentioned by Deming:

Neglect of long-range planning.
Relying on technology to solve problems.
Seeking examples to follow rather than developing solutions.
Excuses such as “Our problems are different”.

Here are three different perspectives on these seven deadly diseases:

Coming next: The final principle of Creation Companies: Applying “New Psychology” and “New Science” to the Business

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Five Working Principles of Creation Companies